Driven by Passion. Defined by Performance.

Weperform is a dynamic sports product distribution company based in Thessaloniki, Northern Greece. Since our establishment, we’ve remained committed to one core mission: to empower athletes with premium products that enhance performance, endurance, and overall well-being.

Our journey began in 2012 with the launch of Performance Store (www.performance-store.gr), a specialized retail concept dedicated to endurance athletes and sports enthusiasts. Over the years, Performance Store has grown into one of the most respected names in the Greek sports community—recognized for its deep product knowledge, exceptional customer service, and genuine passion for sports.

Building on this strong foundation, we expanded our operations in 2014 into wholesale distribution through Weperform (www.weperform.eu). Today, we proudly represent and distribute a curated portfolio of top-tier international brands across Greece, Cyprus, and Bulgaria, including:

Altra Running – FootShape™ comfort and performance innovation

Hammer Nutrition – Premium endurance fuels and supplements

Injinji – Technical toe socks for optimal foot function

Ultraspire – High-performance hydration systems and gear

Ronhill – British running apparel born from Olympic excellence

Squeezy Sports Nutrition – The original energy gel from Germany

CEP Compression – Scientifically-backed compression wear

Rehband – Trusted support for injury prevention and recovery

Our unique value lies in the combination of deep retail experience and dedicated wholesale focus. We understand both the needs of the end-user and the demands of the market. This dual perspective allows us to offer our partners strategic insight, reliable support, and professional collaboration at every level.

Why Work With Us

Expertise in Endurance Sports
We specialize in running, trail, triathlon, and fitness—fields where quality truly matters.

Established Market Presence
Through Performance Store and our growing distribution network, we reach thousands of athletes and stores every year.

Strong Brand Partnerships
Our portfolio includes trusted names known for innovation and performance.

Commitment to Growth
We actively seek new opportunities, partnerships, and markets—fueling mutual success.

Company Details:
Legal Entity: Vavritsas Georgios S.P.
Head Office: Kaftanzoglio Stadium, Gate 3
Zip Code: 54638, Thessaloniki, Greece
VAT Number: EL100181006

If you’re a brand seeking representation, a retail store looking for reliable partnerships, or a business interested in high-quality performance products, we’d love to hear from you.

We don’t just distribute products. We share your passion for sport.